Increase conversions by putting content or images in the places where the visitors are most likely to see it. Visitors eyes normally work from the left side of the page to the center, following a predictable pattern. Meeting your clients browsing expectations by placing information where they expect to see it will turn them into buyers as opposed to browsers.

For example, visit our website to see an image that highlights how most visitors to a website view a specific page when browsing. As you will see, the areas that are in yellow and red are the key areas that they may notice, while the blue colours are the sections that the human eye tends to ignore.

This is interesting in itself and should highlight the need for you test your website to find out if the important information is where your potential customers will find it.

Google Website Optimiser. Help is at hand with a new product from Google that aims to help you increase conversion rate and improve the overall visitor experience. The Google Website Optimizer allows you to test different versions of your site content so that you may determine what will best attract users and lead them to buy on your site.

You will need a Google AdWords account to use the Google webpage optimiser but the actual tracking software scripts are available free from Google. So to summarise, by testing different versions of your site content, you can determine what will best attract users and lead them to buy from your site. Something for all of us to consider.